Founded in Pienza, Italy in 1972
Bottega Verde was founded in Pienza, Italy, a small Tuscan town between Florence and Siena, known for its natural, artistic and cultural heritage.
The first location for Bottega Verde was chosen in 1972 as a small herbalist shop nestled amongst hills, vineyards and wheat fields. It was here that Bottega Verde cultivated a passion for artisans to produce and sell high-quality cosmetics based on natural active ingredients.
Number #1 in Italy today
Bottega Verde was already an extremely successful business in the early 90s: authentic, sincere and dedicated to women, but with a great deal of potential to achieve more.
Bottega Verde: important dates
| 1972: | Bottega Verde starts as a small herbalist store in Tuscany, Italy |
| 1986: | First Bottega Verde cosmetic store opens, selling strictly our products only |
| 2000: | Bottega Verde website opens its on-line doors |
| 2010: | We are Italy's No.1 cosmetics brand with products containing natural active ingredients, with now more than 6 million clients growing everyday. |
